How Much Full-Time Fashion Bloggers make (7 Examples)

Blogging, or in more relevant cases, vlogging, has become an extremely lucrative business through the years. Ever since social media and the Internet have gradually supplanted the old-fashioned print media, many writers took their talent online. While bloggers are often overlooked or not taken seriously by ‘professional writers,’ for not being formally trained or as structured as journalists or columnists- to them, the Internet is their oyster.

Driven by ambition, talent, and the convenience of being your own boss-these online writers can earn a top dollar and a lot of recognition. In fact, if you look at some of the top fashion bloggers’ salaries, you may notice that they make way more than many who work Nine-to-Five jobs.

To start a blogging career, one must choose an attractive and competitive topic. For many bloggers, fashion is the most common choice, as it doesn’t get irrelevant, and there will always be avid readers on fashion. Be it specialized clothes, lingerie, or sports apparel, the world of fashion is immense and inclusive.

To appeal to a bigger audience, some fashion bloggers cover a diverse set of topics, whereas others write about a more specific field of fashion to appeal a lot more to aficionados. Whatever the style is, it’s undeniable that fashion bloggers earn well.

However, with rising competition comes the eventual income plateau. For a fashion blogger’s salary to increase steadily, they must provide relevant content all the time.

If you ever wondered how fashion bloggers earn money and how much they get, read on to find out. There is also the cost of maintaining a blog and how you can start creating a fashion blog on your own.

How Do Fashion Bloggers Make Money?

Appart of choosing a winning niche such as fashion, bloggers don’t earn tons of money overnight, without any effort. It takes a lot of persistence and hard work to start and maintain a fashion blog. All too often, many aspiring bloggers quit early on after realizing that blogging is actually a serious commitment, rather than a profitable hobby.

How Fashion Bloggers Earn a Lot of money

Not every fashion blogger is comfortable to disclose how much they earn from writing online. Some, however, are more outspoken and reveal their secrets to making money through different platforms. In blogging, there is no definite single stream of income. The total money you earn in a month is summed up across different platforms.

Affiliate Marketing

Affiliate marketing is one of the most common sale tactics fashion bloggers use to jack up their earning, by promoting various products or services for commission. While there are bloggers who earn up to $2,000 per month by affiliation with big names like Amazon, it takes a lot of time and effort to start making money by taking this approach.

A blogger needs to be associated with a more popular platform to benefit their sales. If you are starting as a fashion blogger and you are thinking about affiliate marketing, it is important to know that you first must work on your content and to build up a decent following before you can work for big names. It would also take longer for you to have influence and presence online.

It would be wise to partner up with smaller companies and promote their products and eventually, when their sales increase, you can then enjoy sizable commissions.


Sponsorships are another way bloggers can make big bucks. Fashion bloggers who maintain a strong social media presence on Facebook, Instagram, or Twitter with large following get offered sponsorship worth hundreds of dollars by specific brands through social media.

The same goes for fashion bloggers who simply get sponsorship through their blog. To put it bluntly, sponsorship often comes in the form of receiving free stuff from brands and reviewing them online. The reviews are usually positive for obvious reasons. Still, an honest review that does not offend anyone should be the practical option.

Bloggers who set a record on promoting specific products from a certain company can become the brand’s ambassador.


Whether your blog is on YouTube or on WordPress, you would need advertisements to rake in money. Google AdSense is one of the most popular advertising platforms online. It usually earns you approximately $60 a month when you add commercials to your blog. For YouTube, it is more dynamic, since earning is based on the number of views. From your vlog, you can make as much as $20 for every 13,000 views.

If you are a YouTuber and you focus on fashion, the ad quality also affects your overall revenue. Ensure that the ads you will include in your vlogs are informative, entertaining, and not made poorly.

Get People to Subscribe or Follow You

There is a way to jack up your blogging revenue, but this approach is typical for YouTubers. Regardless, fashion bloggers can also be YouTubers. This kind of fashion bloggers make money not only on ads and video views but also on subscriber count. A lot of people work hard to earn that coveted gold play button, which requires at least one million subscribers.

While fashion vlogs are not going to be as popular or as trending as those that focus on pranks and news, it still pays out to be creative and innovative . By doing so, you can entice viewers to subscribe to your channel and encourage them to do the same thing.

If you think that your vlogging channel has not yet gained a lot of attention, keep going. Don’t tell viewers explicitly to subscribe to your channel. That is their decision, and you should make them subscribe to your channel by giving them a reason to do so. In order not to look like you want people to subscribe to your channel, promote it instead. Then you need to ensure that your content is original, informative, and entertaining. Sooner or later your subscriber count would increase.

Fashion Bloggers Who Made It Big

If you still think that fashion blogging doesn’t earn as much as it’s presented, here are some examples that can change your mind. These bloggers are proof that with commitment, hard work, and passion, you can earn a lot as a fashion blogger.

Check out five of the most successful fashion bloggers out there:

Chiara Ferragni – she created The Blonde Salad, an online blog that contains a lifestyle magazine and an online shop. She is also president and CEO of a shoe collection named after her. Most of her viewers are based in the United States and her native Italy.
·Kristina Bazan – the author of Kayture, an online blog about her travel adventures and fashion interests. A few high-end brands, such as Dior and Louis Vuitton have chosen Bazan to promote their brand. Her popularity increased since she had a seven-figure contract with L’Oreal cosmetics.

Aimee Song – she is the main blogger behind Song of Style, which is a combination of fashion, travel, and even an online shop. Song was one of the first fashion bloggers to gain popularity online. She got famous by posting photos of herself in Minkoff apparel, and the company paid her a hefty sum of money for promoting them.

Rachel Parcell – she owns a blog named after herself, which also includes her own signature collection suite. She has accessories, clothes, home décor, and jewellery on her own line. She also posts recent news about fashion and her lifestyle.

Julia Engel-Berolzheimer – she started Gal Meets Glam as a college student and made it her full-time work when she graduated. Her blog is less about what’s new in the fashion industry, but what’s unique in her lifestyle. She also includes her daughter Clementine in her stories. Furthermore, her website allows you to create your own account so you can buy her merchandise.

These talented women make blogging look glamorous and easy, but the truth is they spent years of hard work and dedication.

How to Start a Fashion Blog

Presumably, now you are intrigued by the idea of having a fashion blog. However, starting for the sake of starting doesn’t always end well. You have to have a plan and follow it through. There are six simple steps on how you can start a fashion blog and earn money from it too.

Step 1: Pick Your Specialty

A blog is not a general knowledge article as it doesn’t cater to a specific group of people. If you are creating a fashion blog, don’t include elements that are not related to the topic. Better yet, as fashion is an extensive topic, you need to narrow down your blog into a few categories. It would be best to specialize in a few categories, so you know you are putting out the best content.

Step 2: Choose a Great Web Host and Domain

If you really want to make money from your fashion blog, then you also will need to shell out some cash, as you have to spend money to make money. Invest in your own domain and a hosting plan.

A hosting plan comes in options, where the more expensive one has more features. If you’re starting small, choose the more affordable plan instead. Then you can build it from there, and once your business grows, then you can upgrade.

Step 3: Set Up WordPress With the Right Theme and Plugins

Depending on your chosen host and domain, the customizations can change drastically. If you use WordPress, though, some parts are already set up, and you need to just customize. Pick the right theme and the right plugins. A great theme helps build on your website’s aesthetics, while a great plugin suite helps you monitor your traffic and content.

Step 4: Make a Consistent Publishing Schedule

Do not rush to publish as much content as possible. A good blog creates only one article per week. It’s best to be consistent on your schedule. To make the most out of your article, you need great photos and / or videos, great text, and optimizations. That means you need to pick up some photography and writing skills to make your blog’s content attractive. Also, keep a calendar so you won’t be thrown off schedule easily.

Step 5: Promote Your Blog on Social Media

Some plugins enable you to embed social media links to your blog. When you are more present on social media, the better. You can promote your blog to your followers on Instagram or to your friends on Facebook. Also, a great idea to boost your marketing campaign is to invest in social media advertising. You can create your own ads to embed to social media.

Step 6: Monetize Your Blog

By monetizing your blog, you get to make money out of your articles. You can do it by affiliate marketing, or by becoming a fashion consultant, or by selling advertising spots. There are many ways but do not try to experiment with them all at once. Find out which of those methods is most efficient for you, and then you focus on that.


Rather than easy money, a fashion blogger’s salary is a slow return of investment. However, if you have the skills for it, you reap the rewards reasonably quickly. By quickly, we mean a year or two. Putting out a great fashion blog is not rocket science per se, but it requires hard work and consistency.

If you believe that this route is the best for you, we are happy to help. We have a seven-day free course on how you can start creating your own fashion blog. Over those days, you can learn the basics of blogging, photography, and even SEO. The lessons you get to learn here will help you get started on fashion blogging. Good luck on your future career and aspirations.

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